When I was producing my media product I was aiming to advertise for teenagers at the age of 15 or above who enjoy watching pyscological thriller. I didnt aim it to any age this was because this film contains horror such as blood which is unacceptable for ages below 15. It has to be restricted below that age.
What gender are you?
Although this film was aimed at both gender roles we asked a few questions whether they were male or female. I was looking at the segmentation for e.g. age, social backgrounds and gender in order to target at the right audience. However we mainly had more girls watching our film then boys this was because only two female characters starred in this film which means that this may relate and represent their social background on the use of costume etc.
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We found that more females watched our film which therefore means that this is therefore aimed at young female audience aged 15 or above. This film mainly had female audience this was because their were only two female characters which signifies the character's acting and personality could link to their lifestyle etc.
Secondary target audience:
Although this film was mainly aimed at teenage girls however it could also be aimed for boys who enjoy or find psychological thriller interesting. This is because my media product also features blood and a dead body on the ground which could also persuades male audience to watch the movie.
Who is this film mainly aimed at?
This film is mainly aimed at young women this is because this could relate to their life on the stress nerve racking situations they've been through. The aim of our media product was to grab the audience attention to see the main characters visions on what shes caused and why? This therefore means that the audience will want to see more of the film because they do not know whether she killed her friend, brother etc.
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